Nrelevant product market pdf merger

A relevant market consists of a product or group of products and a geographic area in which it is produced or sold that could be subject to an exercise of market. Such a relevant product market consists of a group of substitute products including product a. Regulation ec no 92004 merger procedure article 61b nonopposition. For example, when a manufacturer of a certain product the upstream firm. The roundtable covered market definition from a legal and economic point of view but also new methods ranging from merger simulation models, compensating. The unintended consequences of narrower product markets and. The agencies may evaluate a merger in any relevant market satisfying the test. Multiple relevant product markets may thus be identified. In terms of geographic market definition, the key question is whether after the merger. Merger analysis includes defining the relevant market and then. Separate guidance relevant to mergers is published by the oft and the cc. Relevant product market 17 when defining the product market, first of all, a preliminary opinion is prepared based on the existing information or the information provided by the undertakings parties to the case. Market definition provides an analytical framework for the ultimate inquiry of whether a particular conduct or transaction is likely to produce anticompetitive effects.

Relevant market notice defines a relevant geographic market as the geographic area in which the merging companies offer their products and in which the conditions of competition are sufficiently homogeneous. The approach to market definitionis not mechanical, but rather a conceptual. Horizontal merger guidelines federal trade commission. To view the pdf you will need acrobat reader, which may be downloaded from the adobe site. Slc within a market or markets in the uk for goods or services. Microsoft submits that basic and feature phones are not part of the same relevant product market as smartphones. Icn merger working group international competition network. Mergers between competing undertakings or potential competitors on the same market eliminate. Defining the relevant market in telecommunications oecd. Iv b, govsystemfilesdocumentscases051016staplesopinion.