Since the company launched in 1999, wideorbit has collaborated with station groups on systems and software that accelerate their business. Built for the everchanging advertising business, wideorbit is a nimble, comprehensive platform for stations to sell, manage and optimize advertising. Its the behemoth media platform that has a hand in a large proportion of us tv ad spending. Use the form to schedule a time to chat with the wideorbit executive team to learn how we can help your media business. Provides business management software that helps media companies sell advertising. Its the behemoth media platform that has a hand in a large proportion of us. When eric mathewson decided to launch a software business to help television, radio and cable companies sell and manage advertising, media executives told him to forget about it. Buyers will benefit from workflow automation that streamlines the entire buying process, from proposal to air to invoice while stations should see more interest from national brands in local broadcast. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for.
Wideorbit backbone spans national cable, local radio and tv. Jan 23, 2019 wideorbit, mediaocean team to automate local ad sales. Improvements in programmatic technology spell progress for media. The companys founder, ceo eric mathewson, has a finance background. Wideorbit extends support for software integrations and apis. The companys technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling. Wideorbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. Wideorbit and coremedia systems team on direct response.
New platform services group expands wideorbits support for. The biggest problem with local tv is its historically been too hard to buy ads, says eric mathewson, ceo and cofounder of wideorbit. Wideorbit founder and ceo eric mathewson notes, wo analytics cloud underscores wideorbits commitment to helping media companies grow their profitability and use insights from data to improve. The radio group is partnering with media technology firm wideorbit to use wo traffic software at all of its 447 radio stations. Wideorbit and mediaocean partner to automate local. The san franciscobased company offers a software platform that. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for wealthy technologists as well as kidder peabody in palo alto, primarily. Wideorbit is the leading provider of business management software for media companies. Its product lines include solutions for sales, traffic, media networks, radio. This deal is a boost for the industry because we will support eport. Wideorbit provides advertising management software for major media companies. More than 3,000 broadcasters and networks leverage wideorbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms.
Jul 27, 2012 editing multiple log entries using wide orbit playlist editor duration. Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it presents for broadcasters and networks. Wideorbit provides advertising management software for major media. Wideorbit was founded in 1999 after eric mathewson recognized that antiquated software in the media industry was hampering the ability of media outlets to operate efficiently. The system, to replace cumulus current stratus platform, will allow cumulus to manage traffic management, digital advertising, network and. Mathewson in 1999 and is headquartered in san fran. Jul 11, 2018 tribune ad sales open 247 with wideorbit automation. It offers different solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. San francisco bay area software companies with late stage venture funding 3,620. Oct 03, 2019 local us tv has come a long way but now it needs to go through another revolution, to change the way it sells its advertising.
Wideorbit competitors, revenue and employees owler company. Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. New platform services group expands wideorbits support for software integrations and apis. The company offers solutions for managing the business of advertising operations from proposal to order management and scheduling to billing accounts. Fox television stations has a welldeserved reputation among its peers and customers as an experienced, knowledgeable and futureforward media company, said eric r.
Editing multiple log entries using wide orbit playlist editor duration. Founder eric mathewson right says one result of the deal will be more participation in tvbs eport electronic ad transaction system. Ceo eric mathewson explains that the companys software is the system of. Find out what works well at wideorbit from the people who know best. Wideorbit is a provider of business management software for media companies. Wideorbit launches wo analytics cloud at 2018 nab show. Wideorbit competitors, revenue and employees owler. The software firms purchase of vci solutions this week will give it about 70% of u. Eric samuelson, currently senior director, professional services, will helm wideorbit platform services.
Implementation expected to commence before the end of the year and continue through the first quarter of 2019. Mergeracquisition media and information services b2b 0000. As the provider of the media industrys leading system of record software, we know that we have a responsibility to make our solutions work well with our customers preferred methods for managing their key company functions, said eric r. Wideorbit wideorbit provides advertising management. Developer of a technology platform designed to manage advertising sales, traffic and billing functions. See the complete profile on linkedin and discover erics. This partnership with veritone extends our original vision to improve the buying and selling of media by reinventing the entire data collection and. Townsquare puts full portfolio on wideorbit platform.
May 20, 2011 when eric mathewson decided to launch a software business to help television, radio and cable companies sell and manage advertising, media executives told him to forget about it. The san franciscobased company offers a software platform that handles. Local us tv has come a long way but now it needs to go through another revolution, to change the way it sells its advertising. Fox television stations to offer programmatic tv ad sales. Wideorbit and cumulus media announced today that they have entered into a licensing agreement to install wo traffic software and other wideorbit software at all 447 cumulus media radio stations across the u. View eric mathewsons profile on linkedin, the worlds largest professional community. Wideorbit and cumulus media have entered into a licensing agreement to install wo traffic software and other wideorbit software at all 447 cumulus media radio stations in the u. Wideorbit understands their niche and builds software that traffics billions of dollars in spots a year. Eric mathewson is the founder and ceo of wideorbit, the leading provider of advertising management solutions for media companies. Wideorbit gets serious about programmatic, buys ad tech. Stations historically have been more difficult to buy than they needed to be, says eric mathewson, ceo of wideorbit, a software company aiming to help them do that.
We run their programming and ad systems, which handles all their scheduling. As media continues to become more complex, its imperative that software automation simplifies previously manual processes for broadcasters, said wideorbit founderceo eric r. In this letter, the founder and ceo of wide orbit, eric mathewson. The solutions go towards broadcast, cable and network television stations, radio stations and programmatic tv buyers. What you do get instead, is the opportunity to work with friendly, smart people on well defined. Wideorbit founder and ceo eric mathewson notes, wo analytics cloud underscores wideorbits commitment to helping media companies grow their profitability and use insights from data to. Wideorbit found 501 1k employees, 17 phone numbers and 15 emails. Compare pay for popular roles and read about the teams worklife balance. We continue to expand on that vision through automation and lineardigital convergence within our broadcast tv, network, audio, programmatic.
Cumulus partners with wide orbit for stronger ad mgmt. Eric founded wideorbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Feb 28, 2008 the companys founder, ceo eric mathewson, has a finance background. New platform services group expands wideorbits support. Cumulus media is embracing a new path for advertising management. Broadcast tv business management software wideorbit. See the complete profile on linkedin and discover eric s. Company eric mathewson, said that the acquisition will strengthen his companys position in the industry and enable it opportunity to reinvest more in its core products and services vci founder and chairman lowell putnam said we are very comfortable with wideorbit carrying on the work that vci has targeted with our partners and clients.
View eric mathewson s profile on linkedin, the worlds largest professional community. Broadcasters face a fastmoving, multiplatform media landscape that requires business flexibility. And so, when setting up his company, he had a few ideas on how to improve the process of pricing media, which is often done overnight, though some only do it. Wideorbit integrates with veritone for media attribution. Wideorbit company profile office locations, competitors. The wideorbitmediaocean partnership is a huge win for everyone in tv advertising, said eric r. Feb 11, 2020 wideorbit has all but completed the take over of the broadcastnetworkradio traffic software spaces in the us and canada. Wideorbit, mediaocean team to automate local ad sales.
Wideorbit appoints tim swift as chief operating officer. Oct 30, 2016 its the behemoth media platform that has a hand in a large proportion of us tv ad spending. Eric mathewson explains how wideorbit is the system of record for national. Get the inside scoop on jobs, salaries, top office locations, and ceo insights. Wideorbit has grown to become the largest provider of sellside media management software on the planet, said eric r.
Wideorbit and coremedia systems team on direct response programmatic tv buying solution. Mathewson in 1999 and is headquartered in san fran cisco. Mathewson, founder and chief executive officer, wideorbit. Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it. Wideorbit maintains rising trajectory san francisco.
Apr 05, 2018 new platform services group expands wideorbits support for software integrations and apis. Wideorbit supports eport and vci did not, mathewson says. Produces a business management software for the media industry. Wideorbit is the leading provider of advertising management technology for cable networks, local television stat. We continue to expand on that vision through automation and lineardigital convergence within our broadcast tv, network, audio, programmatic, and digital advertising solutions. The solutions go towards broadcast, cable and network television stations. Eric mathewson, founder and chief executive officer, wideorbit, said moving all 310 townsquare stations to a unified technology stack will allow it to improve its ability to control daytoday operations, expand revenue opportunities on digital platforms and find new ways to enhance the companys bottom line. Tv, wideorbit ceo eric mathewson explains that the companys software is the system of record for national cable networks and tv and radio broadcasters. Buy or sell wideorbit stock pre ipo via an equityzen fund equityzen. Prior to founding wideorbit, eric worked at montgomery securities in san francisco and new york, managing portfolios for wealthy technologists as well as kidder peabody in palo alto, primarily focused on equity derivatives. Eric mathewson, founder and ceo of wideorbit san francisco. Reporting to wideorbit ceo eric mathewson, tim will lead clientfacing operations for wideorbit s enterprise solutions, including wo traffic, wo network, wo streaming, wo automation for radio, wo media sales, and wo payments. Company wide meetings are alienating to all but a single team repetitive overly financially focused lacking in technological information and focus compensation is on the low end of the scale, even though the working environment at times, makes up for it.
Wideorbit is a software company that develops systems for managing the backbone of media companies. Wideorbit and mediaocean partner to automate local broadcast. His focus on derivatives gave him a particular appreciation for the kind of automated pricing used by ad networks. Western us founded date jul 14, 1999 founders eric mathewson operating status. Wideorbit, an ad management software firm, on wednesday announced it has acquired admeta, a swedenbased supplyside platform ssp technology provider. At that time, encoda systems purchased by harris corp. That is the view of one software vendor aiming to bring simplicity to a local tv supply chain he says is too complex. Tribune ad sales open 247 with wideorbit automation. For 20 years wideorbit software has made it easier to buy and sell media advertising.
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