Multiple relevant product markets may thus be identified. Defining the relevant market in telecommunications oecd. Microsoft submits that basic and feature phones are not part of the same relevant product market as smartphones. Market definition provides an analytical framework for the ultimate inquiry of whether a particular conduct or transaction is likely to produce anticompetitive effects. Icn merger working group international competition network. Iv b, govsystemfilesdocumentscases051016staplesopinion. A relevant market consists of a product or group of products and a geographic area in which it is produced or sold that could be subject to an exercise of market. Mergers between competing undertakings or potential competitors on the same market eliminate. The agencies may evaluate a merger in any relevant market satisfying the test. The approach to market definitionis not mechanical, but rather a conceptual.
Such a relevant product market consists of a group of substitute products including product a. In terms of geographic market definition, the key question is whether after the merger. Horizontal merger guidelines federal trade commission. Separate guidance relevant to mergers is published by the oft and the cc. Regulation ec no 92004 merger procedure article 61b nonopposition. For example, when a manufacturer of a certain product the upstream firm. To view the pdf you will need acrobat reader, which may be downloaded from the adobe site.
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